Our Story
At Wholesale Flowers Direct, we take pride in providing our customers with the highest quality of fresh cut flowers at unbeatable prices. Our founder, Rosario 'Ross' Rospo, has over 40 years of experience in the industry and started selling flowers at the age of 14 in the famous Columbia Road Flower Market. Since then, he has worked as a senior purchaser for flower wholesalers in both Covent Garden and Holland, as well as owning several successful flower stalls across London, Hertfordshire, and Essex.
Our aim is simple: to provide our customers with the freshest and most beautiful flowers at a price that's affordable. We believe that everyone should have access to stunning flowers, whether they're for a special occasion or simply to brighten up their home or workspace.
Our team is dedicated to providing a personal, warm, and friendly service to each and every customer. We understand that buying flowers can be a personal and emotional experience, which is why we take the time to listen to our customers' needs and preferences. Whether you're a small business owner, a florist, or just someone who loves fresh flowers, we're here to help you find exactly what you're looking for.
When you choose Wholesale Flowers Direct, you can trust that you're getting the best possible value for your money. We offer a wide range of flowers, from classic roses and lilies to more unique varieties that you won't find anywhere else. Our flowers are sourced directly from the growers, which means they're fresher and last longer than those sold by other wholesalers.
In short, when you purchase your wholesale flowers from us, you're not just getting beautiful, high-quality flowers at a great price - you're also getting a team of experts who are passionate about what they do and dedicated to providing you with the best possible experience. So why not give us a try today and see for yourself why so many people trust us for their floral needs?
Click here to start browsing our selection of beautiful flowers
What Customers Say
What amazing flowers,service and quality,received in perfect condition exactly on time cannot fault anything about this shop thankyou
Just received my order of flowers for my daughters wedding. They are super, excellent condition well packaged and just what i ordered. Thoroughly recommend Wholesale Flowers Direct
I was a little apprehensive making my first order, but wow!!! I was blown away when I received my order, the flowers were absolutely beautiful. Perfect condition and so carefully packaged. They arrived to the time and date stated. Needless to say the bride whose flowers I was doing was a very happy lady. Thank you so much to the team, I look forward without apprehension to making my next order.
Excellent quality of flowers, easy to use website and brilliant communication. I would highly recommend using Wholesale Flowers Direct and will definitely use them again when I next do any wedding flowers (or other contracts).
I bought flowers to supplement the ones I was growing for my nephew's wedding. The ordering process could not be easier and when I needed a little advice, Rosario got straight back to me. the flowers arrived, well packaged and ready to condition. The flowers at the wedding were just gorgeous and Wholesale Flowers Direct took the stress out of choosing and ordering. I will definitely be using the website again. thank you !
Just perfect After searching for what seemed like forever to find a wholesaler to supply me with flowers I came across your website and I’m so glad I did…my initial contact was greeted very promptly and I was made to feel welcome, my first delivery was a breeze my flowers arrived in perfect condition they were packed superbly and I could clearly see a lot of thought had gone into making sure they were protected for their journey, what more could a florist ask for thank you very much!…see you soon :0)