Our Story

Wholesale Flowers Direct warehouse


In 2018 Wholesale Flowers Direct was born; a family run business with over 40 years experience working with fresh cut flowers. We offer a personal, warm & friendly service, and our aim is simple – to provide fresh beautiful flowers at affordable prices. Wholesale Flowers Direct is owned and run by Rosario 'Ross' Rospo, who started selling flowers at the famous Columbia Road Flower Market at the age of 14, quickly progressing to become a senior purchaser for flower wholesalers in both Covent Garden and Holland as well as to own a number of very successful stalls in London, Hertfordshire and Essex .

What Customers Say

Testimonials
Marina BRENNAND - Just perfect!!
Marina BRENNAND - Just perfect!!

What amazing flowers,service and quality,received in perfect condition exactly on time cannot fault anything about this shop thankyou

Deb Nielsen - Blooming Marvelous!
Deb Nielsen - Blooming Marvelous!

Just received my order of flowers for my daughters wedding. They are super, excellent condition well packaged and just what i ordered. Thoroughly recommend Wholesale Flowers Direct

Lynne  Stokes - First time order!
Lynne Stokes - First time order!

I was a little apprehensive making my first order, but wow!!! I was blown away when I received my order, the flowers were absolutely beautiful. Perfect condition and so carefully packaged. They arrived to the time and date stated. Needless to say the bride whose flowers I was doing was a very happy lady. Thank you so much to the team, I look forward without apprehension to making my next order.

Helen Cuppleditch - Fantastic!
Helen Cuppleditch - Fantastic!

Excellent quality of flowers, easy to use website and brilliant communication. I would highly recommend using Wholesale Flowers Direct and will definitely use them again when I next do any wedding flowers (or other contracts).

Janie Armstrong - wedding flowers
Janie Armstrong - wedding flowers

I bought flowers to supplement the ones I was growing for my nephew's wedding. The ordering process could not be easier and when I needed a little advice, Rosario got straight back to me. the flowers arrived, well packaged and ready to condition. The flowers at the wedding were just gorgeous and Wholesale Flowers Direct took the stress out of choosing and ordering. I will definitely be using the website again. thank you !

Donna Snowling  -   Just perfect!
Donna Snowling - Just perfect!

Just perfect After searching for what seemed like forever to find a wholesaler to supply me with flowers I came across your website and I’m so glad I did…my initial contact was greeted very promptly and I was made to feel welcome, my first delivery was a breeze my flowers arrived in perfect condition they were packed superbly and I could clearly see a lot of thought had gone into making sure they were protected for their journey, what more could a florist ask for thank you very much!…see you soon :0)